Many of you will have already seen Simon’s TED talk, which went instantly viral with over two million views, arguing for us to stop obsessing about how well countries are doing, and start asking how much they’re doing for the future of humanity and the planet. Anholt also introduced the Good Country Index, a balance-sheet for the world, that has proved highly controversial. At the core of this is the question about what countries are really for. Do they exist purely to serve the interests of their own politicians, businesses and citizens? Or are they actively working for humanity and its only home, this planet? The debate is a critical one.If the first answer is the correct one, we’re all in deep trouble, argues Anholt.
Professor Anholt served as Vice-Chair of the UK Foreign Office’s Public Diplomacy Board, was awarded the Nobels Colloquia Prize for Economics in 2009 and the Prix d'Excellence du Forum Multiculturel pour un Développement Durable (Award for Excellence in Sustainable Development) in 2010.
This lecture was recorded on 19th January in Lady Mitchell Hall, Sidgwick Site, University of Cambridge.